22 março 2006

Marketing 5*


Há marketing bom e marketing mau.

Recebi a mensagem abaixo, que é uma delícia: short, sharp, to the point, one (really) fits all.

Read and learn.



Dear Ladies and Gentlemen,

As discerning travelers, you appreciate the consummate level of service, the relaxed, casual elegance, and the exquisite amenities you find at The Ritz-Carlton.

We are pleased to include you in our email communication service. On occasion we will send a brief note highlighting our exceptional properties, with valuable information regarding hotel openings and enticing opportunities to enhance your travel experiences.

Since your privacy is important to us, it is only our intention to send email to those who truly wish to receive it. If you prefer to be removed from our list, please click the link below.

Whether for business, leisure or special occasion, The Ritz-Carlton offers a variety of resorts and destination hotels in the world's best locations. We proudly feature spa, golf and, of course, our award-winning restaurants.

Thank you for your valuable time. We look forward to welcoming you at The Ritz-Carlton in the very near future.

Sincerely,



Simon F. Cooper
President and Chief Operating Officer
The Ritz-Carlton Hotel Company, L.L.C.

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